Overview
For this project, I developed opening motion graphics and merchandise designs for Harry Potter: Realm of Wonders, an imagined new video game inspired by the magical world of Harry Potter. The objective was to engage longtime fans of the franchise while also attracting a younger audience unfamiliar with the original series.
The Challenge
The biggest challenge was creating designs that felt fresh and magical, while staying true to the beloved Harry Potter universe. I needed to appeal to both nostalgic fans and a new generation of players—all while capturing the essence of each Hogwarts house in the merchandise. The opening sequence also had to immediately immerse players in the fantasy world and set the tone for the game.
My Solution
I focused on three core deliverables:
- Opening Motion Graphics – I designed a magical and exciting sequence to introduce the game, using visual cues like floating candles, spell effects, and familiar house colors. The goal was to give players an instant sense of wonder and adventure.
- Merchandise Design – I created product designs that allowed players to choose items themed around their preferred Hogwarts house—without making any house feel superior. I also included a general Harry Potter-inspired design for broader appeal.
- Advertising Assets – I designed promotional graphics to support the game’s release across various platforms. These visuals carried over the same magical aesthetic to keep branding consistent.
Throughout the project, I was careful to incorporate recognizable fonts, symbols, and color palettes from the Harry Potter universe while infusing new energy and excitement into each design.
The Outcome
This project let me blend storytelling and design to expand a world that many fans already love. By honoring the original Harry Potter aesthetic while adding a modern touch, I helped create visuals that would welcome new players and delight returning ones. The game’s visuals, merchandise, and motion graphics worked together to create a cohesive and immersive experience.
Deliverables
