Case Studies

Overview This project supported WaterStep, a nonprofit dedicated to providing safe water, sanitation, and health education to communities in need. My goal was to create a branded merchandise campaign that would raise awareness, strengthen community connections, and support WaterStep’s life-saving mission. The Challenge WaterStep needed a visual campaign that would resonate with socially conscious people…

Overview For this project, I developed a UX/UI prototype aimed at enhancing the ALDI Grocery App experience. My main objectives were to design a professional-quality loading screen and to make it easier for customers to find weekly deals. The overall goal was to create a simpler, faster, and more enjoyable digital shopping experience while staying…

Overview For this project, I focused on promoting sustainable shopping habits to help protect the environment. The campaign aimed to raise awareness around the small actions shoppers can take—like bringing reusable bags or refusing a bag for single items—that collectively reduce plastic waste and prevent environmental harm. The Challenge The biggest challenge was to communicate…

Overview For this project, I developed opening motion graphics and merchandise designs for Harry Potter: Realm of Wonders, an imagined new video game inspired by the magical world of Harry Potter. The objective was to engage longtime fans of the franchise while also attracting a younger audience unfamiliar with the original series. The Challenge The…